Although the hoardings and billboards cover almost 65% of outdoor advertising, but it is not the only one form of outdoor advertising. While you might be driving your own car, you might find the bus racing in front of you, having an advertisement on it. That too is a part of outdoor advertising.
Well, the point that must be concerning you the most is that even after having some of the most effective forms of marketing strategies already by your side, why would you ever need this form of marketing? Well, there are way too many reasons for the same and we would be listing some of them here!
According to various polls that are conducted all year round, a person only tends to buy a product or a service, after they have viewed and reviewed it a multiple number of times. Preferably, one needs to see the same advertisement 10 odd times before deciding on the product. Thus, the billboards help in the same, as they are active 24 hours a day and 365 days a year, thus, they are able to communicate more to the people than others.
The advertisements on the buses and the other vehicles are also quite a great way to advertise. The main reason behind the same is just that, the buses and the other vehicles keep moving through various places in the city and thus has a wider reach out than almost all other forms of advertisements and marketing.