According to a survey carried on by the Event Track company, it shows that the return on investment from the experiential marketing is among the highest of all other forms. The experiential marketing has an ROI between 3:1 to 5:1, for almost 49% of the companies. The companies have relied on the same and this is just the reason, why 2016 has seen as much as 4% rise in the expense that a company does on experiential marketing. However, it just seems the beginning of the good days of this form of marketing.
While one might be wondering the exact reason behind the success of this form of marketing, it must be noted that it is the only form of marketing where the customers can physically feel the products. It has also been noted that this form of marketing has not only helped in getting a potential customer, but has also been substantial in converting some of those clients who have not been very keen on the product.
If you are still not too comfortable with the idea or if you are not getting what exactly the experiential marketing is all about, then, in a nutshell, it can be explained like, giving out your products to the customers for a trial and getting their reviews. You might have bumped into one of those once in a while in a mall or in the some of the posh areas of the city.
This is not one of those services that many other companies offer. Cause it is really tough to keep the crowd engaged and also give them the correct specifications and other details of the product. That is just the reason, why not many companies are into it. However, we have our ways and we know how to keep the customers busy. We make it a point to get a catch for the customers, who would, in turn, fall for the products.